Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

Posted on by American Coins & Gold

Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium
Italy’s OTB Group, the owner of fashion brands Diesel, Jil Sander and Viktor & Rolf is the latest luxury goods company to join the Aura Blockchain Consortium as a founding member.In April, Louis Vuitton’s parent firm, LVMH, Prada and Richemont-owned Cartier unveiled the Aura Blockchain Consortium, a network developed in partnership with ConsenSys.OTB Group is the latest to join luxury brands, including Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada, in tackling counterfeit goods through a blockchain-based seal of authenticity called Aura.Aura Blockchain Consortium said it has developed a roadmap for a number of technical projects that includes entering the…