Mastercard Is Integrating Crypto Payments Through a New Partnership With Bakkt
Mastercard and Bakkt are partnering to allow merchants and banks to build cryptocurrency into their offerings, the firms announced Monday. The two plan to also shake up the way consumers can collect loyalty rewards.Mastercard said in a statement that consumers can buy, sell and hold digital assets through custodial wallets offered by Bakkt, and customers can collect and spend loyalty rewards through cryptocurrency.The move brings the universe of cryptocurrency one step closer to bridging the gap with the traditional credit card payment industry. Bakkt is also appealing to younger consumers, according to its executive vice president of loyalty rewards and…