FTX Scores Another Sports Sponsorship With Super Bowl Ad
Cryptocurrency exchange FTX is paying for a commercial to run during the National Football League’s Super Bowl championship game on Feb. 13, CEO Sam Bankman-Fried confirmed to CoinDesk on Tuesday.FTX has put its name seemingly everywhere when it comes to sports advertising, including the arena for the National Basketball Association’s Miami Heat, Major League Baseball umpire shirts and the University of California Berkeley’s football stadium.“Of course we’re doing the Super Bowl thing,” Bankman-Fried said in a statement to CoinDesk, referring to the biggest event in the U.S. pro football world. “Would you really expect us not to? We actually wanted…