Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows

Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows
Payments giant Visa has formed a global crypto advisory practice to help financial institutions develop their cryptocurrency businesses as demand for various crypto products continues to grow, the company said in a statement.“We think it’s a critical role for Visa to play to help be this bridge between banks and the crypto ecosystem,” Cuy Sheffield, Visa’s head of crypto, told CoinDesk. “Every bank should have a crypto strategy.”Visa’s crypto advisory team will work alongside the company’s consulting and analytics group to advise banks on their crypto strategy and execution, as well as helping banks build dedicated crypto teams.Sheffield says there’s…