Toy Brand L.O.L Surprise! Launches In-Store NFT Collection

Toy Brand L.O.L Surprise! Launches In-Store NFT Collection
MGA Entertainment is launching a non-fungible token (NFT) collection that accompanies in-store purchases of its L.O.L. Surprise! brand trading cards, the company announced Tuesday.The release is in partnership with Ioconic, an NFT company that the toy brand inked a deal with in October.The company is releasing 10 million packs of cards in 20,000 retail outlets worldwide, including Walmart, Target and Walgreens in the U.S., according to a press release.Each pack of cards has its own QR code that comes with “digital trading cards, tokens, NFTs or a digital version of their physical collectible” that can be instantly redeemed.L.O.L. Surprise! has…