Simpin' Ain't Easy: The Business Sense Behind IreneDAO

Simpin' Ain't Easy: The Business Sense Behind IreneDAO
Simplicity. Integrity. Meaning. Purpose.Apart, these are empty buzzwords. But together, they’re something more: S.I.M.P., a kind of online commandment, and the meme at the heart of a new NFT project called IreneDAO, which has become a case study in how crypto is monetizing a certain kind of obsessive relationship between fans and content creators.This article is excerpted from The Node, CoinDesk’s daily roundup of the most pivotal stories in blockchain and crypto news. You can subscribe to get the full newsletter here.Structurally, IreneDAO resembles most other pricey NFT collections: a limited set of pictures tied to tokens on the Ethereum…