Chinese Government Rejects Metaverse Trademark Applications: Report

Chinese Government Rejects Metaverse Trademark Applications: Report
China’s government has begun rejecting trademark applications related to metaverse projects, according to numerous local media reports.Trademark applications containing yuan yuzhou – Mandarin for metaverse – have been denied registration by the National Intellectual Property Administration, the South China Morning Post (SCMP) reported Monday citing data from business and trademark registration tracking firm Tianyancha.Those rejected include applications by NetEase, iQiyi and Xiaohongshu.Applications by the country’s tech giants including Tencent and Alibaba (which owns the SCMP) are still pending review.The action has been attributed to an attempt to combat a rush of such applications which could cause trademark squatting – a…