Gucci Taps Toy Brand Superplastic to Drop 10 ‘SuperGucci’ NFTs in February

Gucci Taps Toy Brand Superplastic to Drop 10 ‘SuperGucci’ NFTs in February
Italian luxury fashion brand Gucci is the latest to edge its way into Web 3 with the upcoming drop of 10 non-fungible tokens (NFT) beginning Feb. 1.The NFTs have been created in collaboration with the cult toy brand Superplastic and co-designed by Gucci’s head of design, Alessandro Michele. Each NFT will be given away with a ceramic sculpture handmade in Italy and co-designed by Gucci. The NFT drop will be Gucci’s first.Superplastic is a company that makes artistic vinyl toys for the collectibles market and has issued NFTs through the Winklevoss-owned Nifty Gateway. Superplastic was launched in 2018 by Kidrobot…