Building Your Brand, Then Building a Brand: Using the Power of Influence to Start a Business

Building Your Brand, Then Building a Brand: Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.Two influencers-turned-brand-founders – Sabrina Sadeghian of the skincare-focused makeup brand 4AM SKIN and Nicole Shiraz of Nalia Swim – join “New Money” hosts Solo Ceesay and Spencer Dinwiddie to discuss how social media helped take their brands to the next level. The benefit of a social-first marketing strategy is that creators are empowered to showcase their work alongside their personal branding.Sabrina and Nicole both analyzed the market from the…