Gucci Taps Toy Brand Superplastic to Drop 10 ‘SuperGucci’ NFTs in February
Italian luxury fashion brand Gucci is the latest to edge its way into Web 3 with the upcoming drop of 10 non-fungible tokens (NFT) beginning Feb. 1.The NFTs have been created in collaboration with the cult toy brand Superplastic and co-designed by Gucci’s head of design, Alessandro Michele. Each NFT will be given away with a ceramic sculpture handmade in Italy and co-designed by Gucci. The NFT drop will be Gucci’s first.Superplastic is a company that makes artistic vinyl toys for the collectibles market and has issued NFTs through the Winklevoss-owned Nifty Gateway. Superplastic was launched in 2018 by Kidrobot…