Jefferies Sees the NFT Market Reaching More Than B in Value by 2025
The convergence of the digital and physical worlds is taking shape, with non-fungible tokens (NFTs) allowing brands to expand their reach into “digitally-enabled experiential tie-ins,” investment bank Jefferies said in an analyst note.The bank raised its NFT market-cap forecast to more than $35 billion for 2022 and to over $80 billion for 2025, analysts led by Stephanie Wissink wrote in the report published Tuesday.The bank notes that companies and celebrities are buying plots of virtual “land” in The Sandbox and Decentraland, allowing them to digitally market, raise awareness and extend their brands. In November, there was a rush into digital…