Prada, Adidas Launch NFT Project on Polygon
Italian luxury fashion house Prada and sportswear giant Adidas, which recently ventured into the metaverse, have joined forces to launch a new non-fungible token (NFT) project built on the Polygon network. The project will allow fans to contribute their own designs.Prada and Adidas Originals said they will auction a collection of NFTs designed by the digital artist Zach Lieberman on SuperRare between Jan. 28 and Feb. 3. The proceeds from the NFT sale will be donated to a charity supporting artists and creators.This Prada-Adidas tie-up is another sign of clothing brands – from both haute couture and fast fashion –…