UFC Joins NBA, NFL in Dapper Labs’ Sports NFT Suite

UFC Joins NBA, NFL in Dapper Labs’ Sports NFT Suite
Ultimate Fighting Championship (UFC) is lunging into non-fungible tokens (NFTs) with the launch of UFC Strike, its own NFT marketplace in partnership with Dapper Labs, the companies announced Thursday.Dapper Labs is, of course, the creator of the popular basketball NFT marketplace NBA Top Shot, which UFC’s product is closely mirroring in its style.The marketplace will feature video NFT “Moments” from the league’s history, each accompanied by audio, crowd reactions and broadcast commentary, according to a press release.“Video is our sweet spot in general, but we’re looking at [UFC’s] partnership a bit differently,” Caty Tedman, head of partnerships at Dapper Labs,…