Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace

Posted on by American Coins & Gold

Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace
MGA Entertainment, makers of the top-selling L.O.L. Surprise! Dolls, is partnering with Ioconic, a company that helps bring brands into the non-fungible token (NFT) industry, to bring L.O.L. Surprise! to the blockchain in the fourth quarter.L.O.L. Surprise! has amassed $25 billion in retail sales for the privately-held MGA, according to a press release.Ioconic is helping the brand build out its own marketplace where users can mint, buy and sell NFTs that will be a part of the toy property’s soon-to-be released digital trading card game.Fans of the brand’s popular dolls will also be able to connect their physical purchases to…