Crypto.com to Sponsor Latin America’s Leading Soccer Competition
After renaming the Staples Arena in a $700 million deal in November, Singapore-based crypto exchange Crypto.com will become an official partner of Latin America’s leading soccer competition, CONMEBOL Libertadores.Through an agreement with CONMEBOL, the governing body for soccer in South America, Crypto.com will serve as an official partner of CONMEBOL Libertadores from 2023 to 2026 and as a licensee of the competition’s official non-fungible tokens (NFTs) as of 2022, the company said in a statement Thursday, without disclosing further terms.This deal will make Crypto.com the latest participant in Latin American soccer’s NFT trend, which includes stars such as Argentina’s Lionel…