Designer Eric Hu on Generative Butterflies and the Politics of NFTs

Designer Eric Hu on Generative Butterflies and the Politics of NFTs
Eric Hu’s design practice has taken many forms. Before pivoting to full-time independent work in 2019, Hu worked at Nike, as the brand’s global design director for sportswear. Before that, he was head of design for SSENSE, a Canadian fashion retailer known for its au courant selections and imposing print magazine. Across album covers, magazine spreads and top-to-bottom brand identities, Hu’s work is elegant and composed – even at its most experimental, it’s always grounded in a sense of clarity.That’s the principle he’s brought to Monarchs, a new collection of visual artworks attached to NFTs, or non-fungible tokens. Each piece…