DraftKings to Expand NFT Marketplace With NFLPA Partnership

DraftKings to Expand NFT Marketplace With NFLPA Partnership
In just a matter of months, the National Football League (NFL) has gone from being one of the least crypto-curious sports leagues to paving the way for mainstream adoption.The latest development is a partnership between the NFL Players Association (NFLPA) and online sports betting giant DraftKings, which announced the collaboration on Tuesday.The deal will grant licensing for players’ name, image and likeness rights to DraftKings for use on its NFT Marketplace beginning at the start of the NFL’s 2022-23 season.DraftKings says it will use the licensing rights for a fantasy-style game where users can go head-to-head against each other using…