How Brands Can Build in the Metaverse

How Brands Can Build in the Metaverse
Clinique had a problem. The brand wanted to “enter the metaverse,” but it didn’t want to do it in a way that was cringey. So, they called a woman named Cathy Hackl: The “Godmother of the Metaverse.”Her credentials? Hackl, the “Chief Metaverse Officer” of Futures Intelligence Group, has worked in metaverse-related fields for nearly a decade – or basically since the dawn of meta-time.This post is part of Crypto 2022: Culture Week. Just ask Steven Spielberg. When filming “Ready Player One,” Spielberg partnered with the virtual reality headset company HTC Vive, where Hackl served as “VR Evangelist.” At Magic Leap,…