[SPONSORED] Crypto Lending as the Alternative Investment for HNWI

[SPONSORED] Crypto Lending as the Alternative Investment for HNWI
If 2020 was the year Bitcoin and Ethereum were adopted by the mainstream, Bloomberg’s Mike McGlone predicts 2021 will be the year they found a home in traditional investment portfolios. Indeed, the sentiments of family offices towards crypto have changed.Many HNWI, investing via family offices / other investments trusts and funds, are open to some form of crypto-assets investment, and a number have allocated serious resources to crypto-assets. Analysts estimate total Family Office assets under management are worth more than $6 trillion USD.How much is allocated to direct position holding vs. traditional vehicles such as Bitcoin ETFs? What is the family office…