Sportswear Giant Nike Purchases NFT Fashion and Collectibles Startup RTFKT
Multinational footwear behemoth Nike just took a big step into the metaverse.On Friday, NFT collectibles and fashion startup RTFKT announced on Twitter that the company had been acquired by Nike. The terms of the deal were not disclosed.RTFKT is now a part of the NIKE, Inc. family. 🌐👁🗨 pic.twitter.com/5egNk9d8wA— RTFKT Studios (@RTFKTstudios) December 13, 2021The acquisition appears to be a perfect fit. One of RTFKT’s flagship products is a hybrid NFT/physical shoe collectible inspired by the legendary CryptoPunks NFT collection, and the project attracted headlines in March when a digital footwear collaboration with prolific NFT artist FEWOCiOUS sold $3.1 million…