The Social (Token) Network: Rally, Friends With Benefits and the Future of Branding

The Social (Token) Network: Rally, Friends With Benefits and the Future of Branding
!llmind is a Grammy-winning producer. He collaborates with artists like Beyonce, Kanye West and Lin-Manuel Miranda – it’s a long list.The secret to his success? A concept he calls “BLAP,” which originally stood for Beats, Love, Alcohol, Parties. He builds communities. This started back in 2007, in a Soho lounge called Katra, where he threw events for up-and-coming producers to dance, drink and swap ideas on how to collaborate.“It turned into a mini networking event,” said !llmind, who then expanded to meet-ups in London, Berlin and across the U.S. He kept building. He launched an online business that sold tools…